Scientific Equipment Source Inc.

Project Overview

SES sought WebOwize’s aid in boosting their organic visibility for non-branded, industry-specific keywords. SES desired to ensure that the Google Analytics data was not only clean and reliable, but also useful for future planning and performance reviews. With their website revamp, SES had no intention of addressing any conversion problems that clients may have had when browsing their site.

Challenge

The SEO specialists at WebOwize were tasked with developing an optimization strategy that would not only target certain keywords to boost the volume of traffic to the SES website, but would also raise the number of qualified leads as a direct result of those optimizations. This was one of the duties assigned to the SEO experts of WebOwize. To guarantee that all advised procedures were being implemented, it was necessary to take a step back and do a study of the website’s existing general performance, content strategy, and technological obstacles. In addition, we would be tasked with evaluating data from the Google Analytics system and ensuring that the relevant data was being recorded appropriately.

Friendly and courteous, with a very high degree of professionalism and communication skills, WebOwize meets each and every characteristics, which it use to evaluate potential business partners and organisations.

Analysis

Before beginning work on the SES website, WebOwize conducted a comprehensive SEO and content marketing analysis. This action was taken to establish a solid basis for the project. We examined both off-page and on-page SEO factors, including the following:

• Title and meta tags
• Schema implementations
• Website technical issues
• Keyword usage
• Backlinks
• Local SEO
• Website architecture
• Accessibility
• Landing page / content reviews

Additionally, reviews of the landing page and its contents are included. In addition, a comprehensive examination of Google Analytics was conducted. During this audit, we evaluated both the implementation and dependability of the data. In addition, WebOwize analysed all of the established event tracking and goal tracking in order to guarantee that the data being gathered was correct and current.

The Results

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%

Organic Conversions

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%

Organic Traffic

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%

Increase in Orders

– 0
%

Bounce Rate

Solution

We discussed potential solutions to the issues identified with the WebOwize development team, and tracked the website’s performance and rankings to determine which aspects showed improvement after implementing our suggestions. We also used user videos and heat mapping software to understand how users engage with the website, and used the information to optimize the site for search engine rankings and improve conversions and bounce rates.

Conclusion

Collaboration between the teams resulted in a 52% increase in total organic sessions to key pages on the SES website, a 17% decrease in bounce rate, a 16% increase in conversion rate, and doubling of the size of SES’s keyword universe. These improvements are a result of fundamental SEO enhancements and targeted content creation.

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